![](https://cdn.myportfolio.com/4618c32f-7f42-483e-aea2-583e96a26176/be8f413e-9442-4eda-aa09-8b08774b8215_rw_3840.jpg?h=5f3748858f3f738322909ba68964dcb1)
Analysis Disruption
Brand Identity | UX/UI
Is 2017, one year had passed since the Analysis conference received a visual upgrade.
As the event continued to evolve and attract a wider and more diverse audience, it became clear that it needed its own #brand to reflect its strength, importance, and reach.
Led by the Queen of Analysis, Dr. Kadri Siinmaa (currently UX & Product Manager at Nortal), and with the support of the talented Hannes Seeberg (currently Head of PM & Design ops at Pipedrive), the Analysis Disruption brand was born - the start of a community of analysts and their biggest event in #BusinessAnalysis in the Baltics.
First, we updated the name to #AnalysisDisruption' to better reflect the event's vision and goals. Then, we departed from the stereotypical tech look and feel and created a #brandidentity that would appeal to attendees from various fields in the Baltics.
This new identity aimed to capture the essence of a conference, where talented and experienced speakers illuminated the stage with their knowledge and expertise under vibrant lights and colors, while attendees listened intently in the calm of darkness.
![](https://cdn.myportfolio.com/4618c32f-7f42-483e-aea2-583e96a26176/d1f2982f-7f46-4d8c-81f4-b7f7b214aa03_rw_3840.jpg?h=143bace3515248b559b5a248e993cf68)
![](https://cdn.myportfolio.com/4618c32f-7f42-483e-aea2-583e96a26176/74da6ac8-aafd-4c80-b48c-b970cd6ffaad_rw_3840.jpg?h=cb649e42d93066f856a781d31cd87d95)
![](https://cdn.myportfolio.com/4618c32f-7f42-483e-aea2-583e96a26176/3f866cbb-a3a3-449c-b058-e947be984a55_rw_3840.jpg?h=c7501d2bebf1d2978621762035949443)
![](https://cdn.myportfolio.com/4618c32f-7f42-483e-aea2-583e96a26176/97b397de-3651-466f-b6b8-833c0d7f5214_rw_3840.jpg?h=404b7705203487c5e12b7429a4ae773d)
![](https://cdn.myportfolio.com/4618c32f-7f42-483e-aea2-583e96a26176/12163060-4f56-460f-a1da-9820f2d62001_rw_1920.jpg?h=c8a675eaacdaae7be973c66537312b48)
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