Reach approached us with a bold vision to redefine the wellness landscape in Estonia, setting themselves apart from traditional gyms and fitness centers. Their mission was to create a premium fitness studio that makes working out enjoyable, social, and achievable for busy professionals and fitness enthusiasts while fostering a strong sense of community among members. Our challenge was to craft a brand identity that would resonate with their primarily female target audience and embody their unique approach to wellness and lifestyle.
Brand Expression
To reflect Reach Studio's vision, we crafted a visual identity that feels both sophisticated and energizing, designed to resonate with women. This brand expression was purposefully created to stand apart from traditional gyms, inviting women to join a community that inspires motivation, foster connection, and brings joy throughout their fitness journey – from digital communications to physical spaces, Reach Brand creates a welcoming community where women feel empowered, supported, and inspired.
The logo mark subtly evokes a sense of movement, reflecting the dynamic experience offered at Reach Studio.
For the color palette, we chose a refined combination of Onyx Black and White, establishing a foundation of elegance. A touch of the Active Violet adds personality and energy, complemented by a light and airy secondary palette.
Typography was carefully selected to capture the brand's essence. We selected Syne for bold statements and calls to action, paired with Barlow for clear, easy-to-read paragraphs.
Reach's Identity in Action
One year after the launch of Reach Studio’s brand identity, we’ve seen its vision and values come to life in powerful, cohesive ways. From studio spaces and apparel to social media, and accessories, the brand has been integrated into every touchpoint. We’ve witnessed the brand in action across every class, whether it’s Yoga, Barre, or Pilates, creating an immersive and consistent experience. It’s incredibly rewarding to see the brand shine everywhere, ensuring that the Reach Studio identity is not just seen but felt in every moment, both in and out of the studio.
Collaborating to Bring Reach Studio to Life
Bringing Reach Studio to life has been a true collaboration, with a talented team of individuals and businesses coming together to make the brand vision a reality. From the initial creation of the brand identity to its seamless application across every touchpoint, this project was a collective effort. The Reach team worked tirelessly to build upon the foundation, ensuring that every detail—from studio spaces and apparel to social media and accessories—aligned with the brand's core values and vision. It’s been a rewarding journey of collaboration, where each contribution helped shape the immersive brand experience we see today.
Special thanks go to those who played key roles in shaping and enriching the brand experience:
Special thanks go to those who played key roles in shaping and enriching the brand experience:
Interior Design: OCCO, for creating sophisticated and welcoming spaces that reflect the brand’s premium feel.
Join Reach
If you live in Tallinn or just visiting and looking for an enjoyable and immersive workout, I invite you to check out Reach Studio. Explore Yoga, Barre, or Pilates with their welcoming and talented trainers and conveniently located in the heart of the city. Discover their classes on reachstudio.ee
